Thursday, 5 January 2017

Latest Technology Inventions

Analysts predict that the latest technology inventions in cloud computing will significantly influence how we use our computers and mobile devices.
Cloud computing is where tasks and file storage on your computer are performed and stored elsewhere.
By using an internet connection you can connect to a service that has the architecture, infrastructure and software to manage any task or storage requirement at less cost.



The advantages of cloud computing is that it eliminates the difficulty and expense of maintaining, upgrading and scaling your own computer hardware and software while increasing efficiency, speed and resources.
Your computer's processing speed, memory capacity, software applications and maintenance requirements are minimized.
You could store and access any size or type of file, play games, use or develop applications, render videos, word process, make scientific calculations, or anything you want, by simply using a smart phone.
As a comparison, let's say you had to generate your own electricity. You would need to maintain, upgrade and scale these resources as required to meet your demands. This would be expensive and time consuming.
Cloud computing could be compared to how a utility provides electricity. It has the architecture, infrastructure, applications, expertise and resources to generate this service for you. You just connect to their grid.
Microsoft, IBM and Google are some of the companies that are investing heavily into the research and development of cloud technology.

3D Printed Car


The latest technology inventions in 3D printing are rapidly changing how things are being made.
It's an emerging technology that is an alternative to the traditional tooling and machining processes used in manufacturing.
At the International Manufacturing Technology Show in Chicago, a little known Arizona-based car maker created a media sensation by manufacturing a car at the show.
It was a full scale, fully functional car that was 3D printed in 44 hours and assembled in 2 days. The video below shows the car being made.

The car is called a "Strati", Italian for layers, so named by it's automotive designer Michele Anoè because the entire structure of the car is made from layers of acrylonitrile butadiene styrene (A.B.S.) with reinforced carbon fiber into a single unit.
The average car has more than 20,000 parts but this latest technology reduces the number of parts to 40 including all the mechanical components.

 pixelmags

“The goal here is to get the number of parts down, and to drop the tooling costs to almost zero.” said John B. Rogers Jr., chief executive of Local Motors, a Princeton and Harvard-educated U.S. Marine.
“Cars are ridiculously complex,“ he added, referring to the thousands of bits and pieces that are sourced, assembled and connected to make a vehicle.

"It's potentially a huge deal," said Jay Baron, president of the Center for Automotive Research, noting that the material science and technology used by Local Motors is derived from their partnership with the U.S. Department of Energy’s Manufacturing Demonstration Facility at the Oak Ridge National Laboratory in Oak Ridge,Tennessee.

This technology can use a variety of metal, plastic or composite materials to manufacture anything in intricate detail.
People tend to want what they want, when they want it, where they want it, and how they want it, which makes this technology disruptive in the same way digital technologies used by companies like Amazon and Apple disrupted newspaper, book and music publishers.

Imagine if you could customize and personalize your new car online and pick it up or have it delivered to you the next day at a fraction of the cost of buying one from a dealership?
What if you could make a fender for a Porsche, or a tail light for a Honda, for a fraction of the cost of buying from a parts supplier? How revolutionary would that be for the automotive industry?
It's already happening.

Jay Leno, the former Tonight Show Host and avid car enthusiast is famous for his collection of vintage automobiles.
One of the challenges with collecting antique cars is replacing parts. You can't buy them because they're obsolete and having a machinist tool the part doesn't always work and often requires costly modifications until the part fits.

So Leno uses 3D printing technology to make parts for his cars. "These incredible devices allow you to make the form you need to create almost any part", says Leno.
John B. Rogers Jr. believes that in the near future a car will be made in just 60 minutes.
The company is already organizing a worldwide network of "Micro factories" where you can order and pickup your personalized, customized car.

Car GPS Tracking

Car GPS Tracking is fairly common in new vehicles, providing drivers with tracking and navigation.
However, latest technology inventions have made car GPS tracking systems more sophisticated, allowing for a wide range of additional uses.
Smartbox technology is one example of how car GPS tracking systems are being used to lower car insurance.
A comprehensive recording of a driver's habits allows insurance companies to provide "pay-as-you-drive" car insurance.











City officials in New York City are considering how car GPS tracking could be used as "Drive Smart" technology.
Most large cities have a limited capability to change the infrastructure of their roadways.
A car GPS tracking system that integrates with traffic information would give drivers the ability to select routes in real time that were more fuel efficient, less congested, faster or shorter.
A driver's recorded routing selection could then be used to penalize or reward drivers by lowering or increasing their related licensing fees or by calculating mileage based "road-use" fees.
Eventually, such a system would replace gasoline tax since these revenues will decline as more vehicles become less dependent on fossil fuels.

Air Into Water

Johathan Ritchey has invented the Watermill, which is an atmospheric water generator. It converts air into fresh water.
This latest technology invention produces fresh water at a cost of about 3 cents a liter (1 quart). Originally designed for areas that do not have clean drinking water, the Watermill is for households that prefer an eco-friendly, cost effective alternative to bottled water.










Atmospheric water generators convert air into water when the temperature of the air becomes 
saturated with enough water vapor that it begins to condense (dew point).
"What is unique about the Watermill is that it has intelligence," says Ritche. This makes the appliance more efficient. It samples the air every 3 minutes to determine the most efficient time to convert the air into water.
It will also tell you when to change the carbon filter and will shut itself off if it cannot make pure clean water.

Vein Identification

Another technology innovation is the bio-metric identification and security device known as Palm-secure.
It works by identifying the vein pattern in the palms of our hands.



Similar to our fingerprints, vein patterns are unique to each individual. The purported advantages of this technology is that it is less expensive, easier to manage, and is more reliable than traditional methods of identification.

World's Fastest Motor 

A new motor developed by researchers at ETH Zurich's Department of Power Electronics and marketed by the Swiss company, Celeroton, can spin in excess of 1 million revolutions per minute.
As a comparison, collapsed stars spin at 60,000 rpms, a blender at about 30,000 and high performance engines at around 10,000 rpms.
The matchbook-sized motor has a titanium shell, ultra-thin wiring and a trade secret iron formulated cylinder. The need for smaller electronic devices requires smaller holes, which means smaller, faster, more efficient drills.

A House that Walks

A new prototype house walked around the campus of the Wysing Arts Centre in Cambridgeshire, England.
The Eco-friendly house is powered by solar cells and miniature windmills, and comes with a kitchen, a composting toilet, a system for collecting rain water, one bed, a wood stove for CO2 neutral heating, a rear opening that forms a stairway entrance, and six legs.


collaborative effort between MIT and the Danish design collective N55, the house walks about five kilometers an hour similar to the walking speed of a human.
The legs require a software algorithm to calculate the movement and position of the legs to provide stability over varying terrain.
The house can turn, move forward or backwards, or change height as required and can be programmed with GPS way points for traveling to destinations.












How to Profit Your Online Earning

7 Proven Steps to Creating, Promoting and Profiting from Online Course

Step 0: Build an Email List of Folks who know like and Trust you

·         Doesn’t have to be a HUGE email list by any means. If you do have a huge email list that’s awesome—you are ahead of the game. My first launch of my very course had just 400 people on my email list and did $19,800 in sales during my first launch.
 • The key is to have the RIGHT people on your email list and build an amazing relationship with them.
 • An email list is the ONLY communication asset you own online. For example, you don’t own Facebook, do you? Unless you’re Mark Zuckerberg. (If so, hi Mark!) • The key thing to remember: The right email list is the #1 driver to sales of online courses.
 • Recommendation: Build an email list of at least 500-1,000 people and this can be done quickly (much quicker than you think!)
• If you are starting from 100% scratch it can be built in 4-6 weeks with the right strategies. (More on that soon.)

Step 1: Paying Attention and Survey

If you are in Category #2, think: What are the most common questions I’m asked?  Do people ask my advice on something in particular? Is there a how-to blog post or podcast I’ve posted that has done particularly well?
• 1 Question survey. Send this out regardless if you are in Category #1 or Category #2:  What do you want to know more about (______________)?
• Make sure to require email at the beginning of your VIP marketing list for your course.
• Pick up the language used. Are there common questions?
• No need to mention your course. Often time’s people don’t know what they want in a course but they do know what they need help with.
 • Gain confidence from the questions asked. You know FAR more than you think.

 Digital Publishing


Step 2: Naming Your Course

• Name matters FAR LESS than hook. The hook is the promise of what your course teaches.
 • Pick a darn name and go with it.
• Only key is the “.com” is available. (You want your course on its own domain such as  www.myawesomecourse.com because it makes it easier for branding and much easier from a technology standpoint.)
• Your course needs to have a VERY SPECIFIC outcome. A result of your peeps taking your course and putting what you have to say into action should be tangible and specific.
• Think of key words that sell: Step-by-Step, Blueprint, System...

Step 3: Pricing Your Course

Key mistake here is pricing too low. Lower pricing gets FAR less serious customers, and you want your customers to get results! You don’t need permission to have a premium price for your course. Okay, fine if you want permission here it is:
• Top 5-10% of your market
• Same effort required for low end vs. high end pricing
• Fewer higher quality customers > more low quality customers
• Doing a disservice to your customers by pricing too low--they need to value the investment to get results.

Step 4: Recording Your Course

• Recording in advance prevents overwhelm.
• Can do PowerPoint/Keynote with voice and slides or if you have something more visual video is more than fine.
• Video/audio modules, interrogations, screen-casts, etc... Are all great material.
• Schedule modules to record as if it was a speaking engagement. (Must stick to schedule.)

 Digital Publishing


Step 5: Generating Potential Buyers

• ALL traffic sent to an opt-in page for a free video series (or other free giveaway if you have one, but video series is the best option leading up to a launch.)
• Between opt-in and launch, send one piece of content/question, etc... A week if you get your free video series up early.
• Free video series is sort of like a first date. You are teaching, they are learning.
• Remember to TEASE and HINT!

Step 6: VIP Launch

• 3 Video series and then invitation to enroll in your course (4th Video.)
• 5-10 Day launch. The amount of time the cart is open must be finite. This is CRITICAL.  You want peeps to make a decision. In or out.
• VIP bonuses (Q&A sessions are great). These are one-time bonuses just for your VIP launch.
• Remember the launch is JUST THE BEGINNING. It gets the ball rolling off the hill, builds your list and brings in your first customers.

Step 7: Over Delivering and OngoingSales

• Personal touch is HUGE. (We send out a personal welcome to each course customer.)
• Webinars, joint ventures, affiliates become focus areas AFTER your VIP launch. You need your own data before going out to attract the right partners.
• Sales don’t stop after launch. (WORTH REPEATING: LAUNCH IS JUST THE BEGINNING!)
• Over delivering with surprises, amazing customer service, etc...
• Once you have done multiple launches and perfected the process you can EVERGREEN your launch so you are rolling in sales and new customers 24/7.






Monday, 2 January 2017

Technology Advancement

IBM Launches Hybrid Cloud All-Flash Storage Solutions

IBM announced new hybrid cloud all-flash storage solutions developed to modernize and transform storage deployments, providing a strong bridge to the development of cognitive applications. These new solutions and software allow clients to store their valuable data where it makes the best business sense.

According to the analyst firm, Evaluate Group, flash and hybrid cloud technologies are dramatically changing the way companies deploy storage and design applications. As new applications are created--often for mobile or distributed access--the ability to store data in the right place, on the right media, and with the right access capability will become even more important.
 IBM Development

Companies are adding cloud to lower costs, flash to increase performance, and software-defined storage to add flexibility. IBM is integrating these capabilities together with security and data management for faster return on investment.  IBM uniquely offers choice of on premise storage or software defined solution, or as a cloud service.
IBM Spectrum Storage Suite addresses the often rigid economics of data management through the opportunity to test new hybrid cloud and cognitive applications at no additional charge and by reducing software costs up to 40 percent when compared with a non-integrated solution.
Data feeds the engine for cognitive applications that deliver client value and competitive Advantage.
Helping clients evolve from having data obligations to using its data to better serve its business is at the heart of today’s wide-reaching announcement,” said Ed Walsh, general manager, IBM Storage and Software Defined Infrastructure. “Hybrid Cloud ennoblement, as a standard feature for new and existing users of Spectrum Virtualize gives our clients more control to store their data where it can have the most impact to its business.”
With today’s news, IBM is announcing comprehensive new solutions for clients and partners to take advantage of hybrid cloud and flash environments. New today is:
  • Hybrid cloud Enablement for existing and new on-premises storage:

Enhancements to IBM Spectrum Virtualize bring hybrid cloud capabilities for block storage to the IBM Storwize family, IBM Flash System V9000IBM SAN Volume Controller (SVC) and Versa StackTM, as well as nearly 400 storage systems from IBM and others.

  • Data sharing to the cloud: 

IBM Spectrum Scale now syncs file and object data across on-premises and cloud storage to connect cloud native applications. Relying on access to data wherever it resides, this can drive cognitive application development.

  • High density, highly scalable all-flash storage: 

With a new high density expansion enclosure and new 7TB and 15TB flash drives, IBM Storwize solutions can grow up to 8x larger than previous solutions without disruption. Up to 32PB of flash storage in only four racks to meet the needs of fast-growing cloud workloads in space constrained data centers?

  • All-flash performance for big data and analytics workloads:

IBM’s new Deep Flash Elastic Storage Server (ESS) offers up to 8x better performance than HDD based solutions for big data and analytics workloads. Built with IBM Spectrum Scale it includes virtually unlimited scaling, enterprise security features, unified file, object, and HDFS support.

  • Faster decision making on larger data sets:
 New high-performance flash capability for IBM’s DS8880 storage system provides 2x better performance and 3x more efficient use of rack space for mission-critical applications such as credit card and banking transactions as well as airline reservations running on IBM z Systems and IBM Power Systems.

Friday, 30 December 2016

Happy New Year 2017

Each moment in a day has its own value.
Morning brings HOPE,
Afternoon brings FAITH,
Evening brings LOVE,
Night brings REST,
Hope you will have all of them everyday.


Wednesday, 28 December 2016

7 Tools to Make Your Job Easier

Establish new Company in 2017 and Adopt 7 Tools to Make Your Job Easier...

 PixelMags


Nowadays, it really doesn't matter what field you're in you need to be digital. Big cabinets and stacks of paper are going out the door, and so are sloppy desktops with endless excel files. There are too many great programs out there with automated processes to warrant doing business any other way.
When it comes to running a company whether it's a company of one, or a company of one hundred and fifty organization is your best friend. From freelancers to small business owners, entrepreneurs and beyond, these are tools that can help you become more efficient, more effective, and a whole lot more successful.
1. Website: Square space
Whether you're starting a small creative agency, or a consulting business, or a real estate firm, etc., you are going to need to build yourself a website.
To be honest, the biggest pitfall new companies (and even freelancers) fall into when it comes to building a website is taking far too long to get the thing up. You can always edit it. You can always add or subtract. Just get something functional and professional up and running so you can focus on more important things (like generating leads and revenue).
If I were you, I would just pick a square space template, make it your own (upload a few pictures and edit the copy) and then move on. However, if you have the budget and really want something unique, or envision having a big site with tons and tons of content, go WordPress. But if you just need to get up a five page brochure style website, there's no need to make it complicated.

2. Email Marketing: Get Response
Every business nowadays needs some sort of inbound marketing. This means creating content on your website and directing readers to some sort of download in exchange for their email address.
The big mistake companies make here is thinking that having a form that says, "Subscribe to our Newsletter!" is enough. It's not. There is no clear Call to Action, and people are wary about giving out their email unless they know exactly what it's going to be used for.
The single best way I have found to generate potential leads for myself is two-fold:
A) Offer a free download of a workbook, an info-graphic, an in-depth PDF guide, etc.
B) Offer a free email course, so when someone gives you their email it triggers a 5, 7, or 10 day email sequence teaching them something of value.
Pretty much every email storage and automation software out there is priced based on two things: how many contacts you have on your list, and features.It's an all-in-one digital marketing platform that allows you to store emails onto different lists (based on interests), create landing pages for readers to click through to from the email campaigns you send, set up email and click through automation sequences, and even create/launch Webinars (great for engaging potential or current clients).
The whole key here is to get potential clients into your automation funnels, and then set up triggers to move them through the sales process and convert them into paying clients.
3. Business Tracking: Workflow Max
There are all sorts of different pieces of software you can use for internal tracking. There's time-tracking software, task-tracking software, forecasting software, honestly the list goes on and on.
If I were you, I'd check out Workflow Max and just keep everything in one place. The thing I like about Workflow Max is that it allows you to fill six key elements to running an effective business:
A) Track leads
B) Organize quotes
C) Track (and measure) time
D) Job management
E) Invoicing
Truthfully, if for no other reason, this type of software is most valued in two stages: organizing and keeping track of invoices, yes, but even more so time. Nothing crushes a business more than not-knowing how much leftover time there is, how much more you could be using, or worse, how overbooked and understaffed you are (which can lead to a lot of internal fires).
If you are managing employees (or even managing yourself, honestly), time is your primary asset. Just like cans of soup on the shelf are the asset of a grocery store, your employees and the services you provide through their time is your most valuable asset.
4. Work Presentation/Prototyping: In Vision
Especially if you are in a creative field, you are going to be doing a lot of client presentations--and most likely over a conference call or screen share.
Of all the tools and ways I have gone about this process, I recommend using in vision. Personally, I found it to be the most intuitive, easy to use, clean, and organized.
It allows you to upload mock-ups, prototype designs, etc., and send them as Boards to a client so they can review and comment on them with feedback. There really is no one "correct" way of going about this process, but when managing a lot of different clients I always find it more helpful when feedback and comments can be right on the designs or deliverable's themselves--instead of on a separate message board, thread, etc.
5. Internal Emails & Calendars: Gmail
There is no comparison within this category. For company and team member emails, calendars, and all-things-internal,Gmail is the way to go.
One of the most helpful things I have ever witnessed in terms of time management was the internal use of Gmail calendars at the agency I worked at, and people blocking off chunks of time for them to focus solely on their work.
If your team or company does not "Respect The Calendar," then it becomes a madhouse. Everyone fights for everyone else's time, and in the end nothing actually gets done. This is one of those things that can be incredibly annoying to implement at first, but in the end makes all the difference.
The best thing you can do is get everyone set up with a company Gmail account, have them set up their calendars, and then link everyone's calendar so that they are all shared. When someone schedules a meeting, everyone knows about it. When someone blocks off an afternoon to work on a project, everyone knows not to bother them. Establish this habit from the onset and everyone will be more productive.

6. Processing Payments: Stripe

If you are launching an eCommerce business, you are going to need a way to process payments online. Other kinds of businesses can process payments this way too, instead of asking clients to write checks or get set up with ACH payments, etc.
In my opinion, I'd go with Stripe. I mean, there's a reason why one of the co-founders just became the world's youngest self-made billionaire. It's an extremely easy platform (that integrates with both Square space and WordPress, along with many others) that allows you to process payments for goods, services, etc. Stripe does take a small % but the convenience aspect makes it worth it, in my opinion.
Now, if you are dealing with a custom website, then check out Moonclerk as an integration option with Stripe. While Stripe works great for the actual payment processing, sometimes it can get a little hairy in terms of building the actual checkout experience through your site (especially if you're one of those businesses that hires a creative shop to design you a great site, but now you want to make changes to it and you don't have a developer). And if you are not very "digitally savvy," Moonclerk also makes it super easy to set up recurring payments for your retainer clients.
Note: PayPal is an equally viable option, but from what I've seen most eCommerce businesses offer both, PayPal and Stripe.

7. Social Media: Hootsuite


If social media isn't going to be a big part of your marketing strategy, this isn't really necessary (since you can always post directly onto each platform). However, if you are going to be driving a lot of traffic via social and managing lots of different content schedules, I would highly suggest using an organization and scheduling platform like Hootsuite.
In a nutshell: The big benefit to using Hootsuite is having everything in one place. Yes, Facebook has analytics. Twitter has analytics. Instagram now has analytics. Etc. But being able to see all those analytics in one place (and with a few added caveats) can be helpful--especially when time is of the essence.
The other big benefit is the ability to schedule posts in advance. Again, most platforms allow you to handle the scheduling, but having everything in one place so you can see everything that's going out just gives you a different level of awareness as a content creator. It can be hard to keep everything separate in your mind when it's all over the place.
Of all the tools on this list, I'd say this is more of a luxury than an absolute "need." But I'll also say this: You don't know pain until you've managed multiple Facebook pages, Twitter pages, and Instagram accounts, separately. If that's the position you're about to be in (running a digital marketing agency, for example) then Hootsuite becomes an absolute necessity.
I realize this is a lot to digest and be able to integrate.





Tuesday, 27 December 2016

Why Publishers Shifted From Facebook

Publishers Shifted from Facebook


In the world of digital journalism, the one constant we’ve all grown accustomed to is change. I bet 
you can relate to just how frustrating it can be sitting at conferences hearing about the next, great thing, knowing chances are good it won’t even be an afterthought three years from now.
Well, change has come again for many publishers, but this time it isn’t some new social network promising the world, or a shiny new app offering untold digital riches. It’s actually a word we use every day—Google


 PixelMags

Just like Rip Van Winkle, it appears fatigued publishers are starting to wake up from a long, Facebook-induced slumber to suddenly remember the long-forgotten importance of SEO and are redeploying their engagement resources to make a play to grow their search traffic.

Back in September, Time hired noted SEO expert Jon Hawkins as the publisher’s new vice president of growth, a high-level position that places a lot of importance on making search a larger part of their digital growth strategy. 

“We need to make sure we have a diversified amount of traffic coming in and have all areas of referral traffic growing,” Beth Buehler, the newly-named COO at health publisher Rodale, told Digiday. “So when Facebook changes its algorithm, while it hurts, it doesn’t cripple us because we still have a healthy amount of search traffic coming in.”

According to many industry insiders, Facebook’s recent decision to make articles posted by publishers less visible in users’ news feeds has been the tipping point, capping off a yearly decline in the organic (i.e. unpaid) reach of their articles.

“I’m hearing more and more recently about publishers losing traffic to Facebook’s changing algorithm and looking to Google,” said Clare Carr, VP of marketing at Parse.ly.

Facebook has only themselves to blame. The social media network has tried to play the pied piper to anxious publishers looking to grow traffic, but have only managed to frustrate newsrooms with their constantly-shifting priorities and numerous algorithm changes.

Facebook has claimed all this has been done in an effort to promoted trusted, quality content, and that as a result publishers who create quality content will more naturally find its way into the Facebook feeds of its users. International News Media Association (INMA) research also says 79 of the top 100 digital publishers in the U.S. saw traffic from Facebook decline over the second quarter of 2016.

It doesn’t help that Facebook is notoriously stingily with their data and analytics, often leaving publishers in the dark when it comes to the true effectiveness of their strategies. Back in September, Facebook was forced to apologize for overestimating the average time users spent watching their videos, in some cases by as much as 60 to 80 percent.

“Part of the reason publishers are always distrustful of Facebook or any self-proclaimed ‘utility’ is the lack of transparency in the algorithms which humans clearly tune for Facebook’s success” also If Facebook refuses to accept the responsibility of a media company, then like a utility company they shouldn’t get to secretly program who gets what water.”

The gripes publishers have with Facebook don’t end there. According to a recent report done by the INMA, more than half of respondents aren’t too thrilled with the ad revenue they generate from their content on Facebook. They’re also pretty dissatisfied about how the social media giant has been at communicating changes in their products.

“Many publishers view doing business with Facebook as a sort of Faustian dilemma: They can get rich, but they might lose their souls,” said Grzegorz Piechota, a research associate at Harvard Business School who wrote the report. “Or, to be precise, they can get access to vast audiences and make some money but risk diluting their brand and losing their direct relationship with users.”

There is a level of irony in publishers shifting slightly away from Facebook over algorithm changes, when it was those same types of tweaks that caused them to sour for Google in the first place. The difference today is Google really seems to have tightened up their quality control, making the content newspapers already published more valued and visible in their search results.

That also means it’s harder today to game Google’s results, and publishers are going to have to do more than fill their sites with “What time does the Super Bowl start?” stories if they’re going to be successful in growing their search traffic. But that doesn’t mean there  aren’t non-breaking news opportunities to grow traffic, even for local publications.





Saturday, 24 December 2016

Best Practices for Mobile Publishing Success

We have seen digital publishing trends evolve a lot over the last several years, but no change has been quite as impact as the widespread shift towards mobile.    

 Pixelmags
Creating a mobile-optimized magazine that engages readers forces publishers to rethink their approach to digital publishing. Simply taking the same desktop edition and shrinking

it down for smartphones or tablets is not only cause for a terrible user experience, but it also fails to take into account the unique behaviors and requirements of mobile readers.

There are many components to creating a mobile-friendly version of your magazine that delights readers, including design, content, and functionality. To help you get started with your own mobile publication, here are a list of best practices that you should keep in mind during the planning stages.


DESIGN


Navigation Should be Easy and Intuitive


It is an undisputed truth that as screen size decreases, so too does our tolerance for bad mobile design. As a result, publishers need to make sure that they are creating a mobile-friendly version of their magazine that allows readers to quickly find the content that they are after. To ensure that everything is only one or two clicks away, it makes sense to restructure your magazine based on individual articles and organize them into category sections. This way, readers can easily jump to a specific article instead of needing to flick back and forth between pages to find what they are after.

Articles Should look Good in Portrait or Landscape Orientation


When designing for mobile don’t forget that readers will be inclined to view the magazine in different orientations. While long text articles are easier to read in portrait, interactive elements such as videos and image galleries will make better use of the available screen space in landscape. Make sure paragraph text flows and does not require horizontal scrolling. Adopting a responsive site design will ensure that your articles adapt to any device’s screen size and orientation and leave your readers with a superior mobile user experience.

Keep Clutter to a Minimum


Since you are working with limited screen real estate on mobile, it makes sense to remove anything extraneous from the design that doesn’t add to the overall user experience. Think strategically about how you organize your magazine content as well. Don’t design so that users have to scroll for flick between articles excessively to find what they are looking for. Instead, each screen view within your mobile magazine should have just one central focus. Running one article per page will promote a simple, organized magazine structure and will prevent any confusion when it comes to sharing articles.

Use Colors that Translate well Online


While it is important to use colors that match either your print edition or overall brand palette, make sure these colors look good online. Secondly, contrast is key! Avoid using pale colors for blocks of text, especially against a white background as this will lead to eye strain and cause reader frustration that could have been easily avoided.
Instead, use color strategically; to highlight important content, create order, invoke emotion, and to form a stronger brand connection with your readers. You can draw attention to important CTAs with the use of loud, vibrant colors for buttons that stand out against a minimalist background.

Pay Attention to Your Choice of Fonts


Ensure all fonts you use are practical, functional, and appropriate for their particular use. Mobile reading behavior is broader and much more fragmented than with desktop, with both on-the-go reading, and extended lean-back reading common. As a result, it is crucial that the font you use makes for easy skim reading, as well as longer reading sessions.
Steer clear of fonts that are too fine, condensed, pale, or otherwise too difficult to read on small screens as this will result in a poor user experience. Your font typeface should also maintain clarity even when used at its smallest size. When combining fonts, make sure they compliment each other. This may be a matter of trial and error, so play around with a few different choices and see which combinations are most effective.

Optimize images to keep load times short


Images will often account for the largest downloads when loading a website. As a result, simply optimizing the images in your mobile magazine will greatly improve overall site performance and save your readers from wasting all of their mobile data. Most pixel-based photo editing programs, like Adobe Photoshop, will have an ‘optimize for web’ setting built in and will allow you to play around further with the image dimensions and quality so that you can find an image setting that you are happy with.
If you are using a mobile-first publishing solution for your magazine then this optimization process should be taken care of automatically for you.

Design Your Magazine for Touch


A superior mobile magazine interface will need to do more than simply shoehorn the same desktop design into a small screen. It should take into account the physicality of mobile interaction, and the lack of precision with finger and thumb touches. When designing with mobile ergonomics in mind, avoid links that are tightly packed together as this will lead to touch errors and heightened user frustration. Also, ensure that all buttons are large enough to press without zooming in on the screen. Accommodate common mobile hand gestures such as swipe to collapse menus or to navigate to the previous/next article article.

Keep Subscription Processes Simple and Login Forms Minimal


Filling out a subscription or registration form can be tedious even on desktop. Shrink the whole experience down for small mobile touch screens and it becomes every smartphone user’s nightmare.
Make sure readers can subscribe, pay, and get access to your magazine content as quickly and seamlessly as possible. Don’t ask users to manually fill out the same lengthy forms you use on desktop. With most virtual mobile keyboards obscuring at least a third of the screen, users will not be happy if they have to spend their time zooming in and out to locate all of the form fields.
Create a logical order through sign up forms, requiring minimal free text entry. Explore easy one tap sign in methods, such as connecting with a social media account. For purchasing subscriptions, include a card-free payment option so access to content can granted motionlessly.

CONTENT


  • Create Article ‘Teasers’

    A teaser is a short preview of each of your articles which aims to inform and inspire readers to click through to read the article in its entirety. To create teasers that drive reader engagement you will need to include the most important elements of each article, including the headline, the lead image, and a very brief, estimable summary of the article. The summary for each lead article can be displayed on the home page, and the summary for every article organized into each section list.
  • Use Interactivity to Improve the User Experience

    Add optimized videos straight from YouTube, image galleries, and interactive maps to your articles to delight and engage readers. Make sure to keep both user experience and mobile design in mind when adding any form of multimedia. If the element is not contributing anything worthwhile to the article (whether its purpose is to be informative, entertaining, or functional) then it is best to leave it out.
    Always give the reader control over how they choose to engage with the multimedia content in your mobile edition. You can do this by avoiding the overuse of auto-play videos or audio tracks. Not only are these features highly annoying for the reader, but they are a major drain on data.
  • Advertising Should be Interactive, Unobtrusive and Effective

    There are numerous creative ways for publishers to grow their advertising revenue strategy on mobile. Make sure to explore your options thoroughly to find what will work best within your mobile magazine. The last thing you want to do is drive readers away because of poorly executed advertising. Avoid over the top ads that will disrupt the user experience, or otherwise have a negative impact on your editorial content. Instead opt for banner or interstitial ads, these can be added at the top of the page or intermittently throughout your articles. Sell these spaces to your print advertisers for more exposure, or paste in ad server code from online ad networks like Google AdSense so that Google sells the ad spaces for you.
    If you are running native ads (or sponsored articles) in your mobile magazine then make sure that you set a clear line between what is editorial and what is paid content by labeling the latter accordingly. Failing to do so can result in a loss of brand trust.
  • Keep Content Fresh.

    Unlike your print (or print replica) edition, when you publish your magazine as HTML articles you will quickly realize you now have much more flexibility over how you manage your published content. You can give old magazine articles new life by going back and modifying the content days, weeks, or months after they were originally published. This can include updating the ads and promotions, publishing results of polls, or adding brand new evergreen articles into the issue for improved SEO performance.

FUNCTIONALITY


  • Test Thoroughly for Technical Problems

    Load the magazine on mobile devices that range in screen size, operating system, browser preference, and processing power. Use Google’s Mobile Friendly Test tool to see if your mobile edition meets their standards. Loading time should be quick and without any lags, whether using WiFi or mobile data. Another thing to look out for when testing is to make sure that your site responds to device-specific commands and gestures, such as Safari’s back swipe on iPhone's. Identify any added content that is unsupported on mobile, such as Flash video or license-constrained media, and replace with mobile-friendly options, like HTML 5 animations and open source media.
  • Include Customization Options

    Reading preferences come in all shapes and sizes. Provide users with a superior mobile experience by letting them maintain a level of control over how content is displayed or organized for them. This can be something as simple as letting readers adjust the text size or font in your articles to allow for accessibility requirements. You can take this one step further by including individualized features like bookmarks, search filters, location settings to display relevant articles or ads, or even custom language options.
  • Make Articles Shareable

    Allow readers to easily share issues or individual articles to their social media account or to email them to a friend. You can do this by including mobile-friendly social sharing buttons at the start and end of each article. This can help you boost the discover ability of your content online, as well as improving your SEO performance by increasing the number of back-links to your mobile site. While you are at it, have a think about how shareable your content is too. Headlines should be concise and and attention grabbing since this is what will display in readers’ social media feeds. Remember, articles which can be shared with an image will be more effective at driving click-through than just including a headline.
  • Give the Option to View the Replica Magazine

    Always give readers an easy route back to the flip-book edition of your magazine so that they can experience it in its replica format. Keep the mobile optimized edition as your default view and include a ‘View as Flip-book’ link in the menu, which will load the same issue you are currently reading in its replica format. Readers should be able to easily and intuitively switch between these different modes without getting lost.
  • Incorporate Mobile-Specific Functionality

    Mobile devices have features like SMS, GPS, phone, camera, and a range of other functions that simply are not possible on desktop. Have a think about how you can leverage these features in your mobile edition to create a stronger user experience. A really easy way of doing this is by including Call Now, or Get Directions buttons to your ads to drive conversions.
These are the building blocks for a mobile-friendly magazine that engages and delights readers.
If you are a publisher who has yet to optimize your publication for mobile then the good news is that Real-view have done all of the heard work for you. 
If you are struggling to create multiple versions of your publication for each device or platform then click through to find out how Patrica, our new mobile-first digital publishing solution, can help you take on the mobile market and come out on top!

F & Q PixelMags